The Covid-19 Year Proves to Be the Most Successful for Niantic’s Pokémon Go So Far
Despite the limitations set by the Covid-19 outbreak that forced the world to go on a global lockdown and self-isolate at home, the popularity of Pokémon Go is on the rise. According to Sensor Tower, the world’s leading solution for app market intelligence analysis, Pokémon Go generated more player spendings in the first six months of 2020 than it did in the same period last year.
Such success is because Niantic skillfully embraced the present challenges and offered its players more stay-home functionality to encourage them to explore new possibilities of the game while locked in their houses. Thus, coins are earned through the completion of daily tasks, and raids can be carried out remotely. All major game events like its annual Pokémon Go Fest have also been moved online.
There are paid events and microtransactions now to complement the traditional model of in-app purchases and give people more flexibility in how they spend their money. Finally, when they go outside to do some exercises or visit a store, some most ardent players take this opportunity to pick up the game and make their outings more exciting.